This is short and apt but contains nuggets we need to get ahead in business.
Don't take a loan to start a business.
Don't employ someone you cannot fire.
Don't use your business money for your personal needs.
Don't do 'Father Christmas' with your products or services.
Don't engage in social media drama with your business handle.
Find a side hustle and use money from the side hustle to fund your young business and lifestyle.
Learn how to make offers.
Take the time to learn positioning, marketing and advertising.
Be so, so shameless.